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HOF

Hand On Fire (hand ôn fir) is the studio of artist and designer Sichi. This is the HOF blog.

Sichi is based in East London, UK. His artwork has been exhibited around the UK, Europe, USA and Asia.

Follow me on Twitter @handonfire | Discover more on Behance Network

Hand On Fire Studio Portfolio preview
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Hand On Fire : Design

Portfolio preview by Hand On Fire studio.



CLIENT
Busaba Eathai

BRIEF
As this restaurant chain continues to expand across London, the behind-the-scenes needs as much careful thought in its presentation standards as the front-of-house. A variety of in-house documentation has been designed up to their brand standards including Human Resources and Customer Services.

A range of in marketing materials and merchandise has been developed for promotional use at events and within the restaurants ~ all based around existing elements for the Busaba brand.


Custom designed and handmade leather travel pass holder, enamel pin badge and soft vinyl key ring.

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CLIENT
Cocorino Alimentari

BRIEF
Developing Italian food outlet Cocorino required a range of supporting design literature based around their existing brand. A series of concepts were created for in-store and for seasonal promotional materials including a Christmas shopping booklet, company contact cards, advertising, menus and price point information.

Elements from the branding were used in a way that could add to the surprise and delight that the West London outlets offer.

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CLIENT
A Child Of The Jago

BRIEF
After creating Agent Provocateur, Joe Corré set up A Child Of The Jago ~ a menswear company with a very strong set of values. The brand required an equally strong set of values and these needed to be communicated in supporting literature around the clothing. Working as Art Director and designer for the company a magazine concept was created. The Daily Terror was to reflect the idea of an underground press or fanzine.

A clean template was constructed to accommodate a diverse range of content from articles on human rights to historical fashion.

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CLIENT
Vivienne Westwood for A Child Of The Jago

BRIEF
Working in collaboration with Vivienne Westwood, I was commissioned to produce a new illustrated layout of her Active Resistance to Propaganda manifesto for exclusive use in The Daily Terror magazine produced by A Child Of The Jago.


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CLIENT
Street Fest

BRIEF
A new vibrant urban culture one-day festival required a strong brand that communicated to its street wise yet fashion savvy target audience. With events and activities ranging from urban sport showcases, live art, fashion presentations and music a brand was formed that had the right amount of iconic cool with a good measure of streamlined efficiency to allow the event to shine through.


visit Street Fest

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CLIENT
East Gallery

BRIEF
With a daring and provocative title such as Boy BANG Boy, this exhibition required careful consideration as to its public facing branding. The exhibition was a celebration of the image of the boy ~ so it was devised that the BANG should have the impact in the brand. This is one part of several projects completed for East Gallery, including their branding and interior planning.


visit East Gallery | Boy BANG Boy | The Polite Society